Kōr Klub
Embrace a holistic lifestyle through spiritual, mental, physical, and financial well-being
Brand Strategy | Brand Identity | Templates
Kōr Klub is a social wellness space rooted in rhythm, ritual, and conscious connection. Tucked into the heart of Jubilee Hills, Hyderabad, it invites a new generation to slow down, move with intention, and return to the body. Think breath-led Barre, curated reformer pilates, community rituals, and a smoothie bar that lingers on your mind.
The Direction
Three Founders One goal. Create India’s first modern movement space rooted in rhythm and ritual, not reps and routines.The founders came to us with a clear vision: to create a space that feels as good as it looks, moves with integrity, and builds a lifestyle beyond classes. They wanted to steer clear of the usual gym narratives and instead build a platform that would speak to urban professionals, design lovers, and intentional movers.
Naming & language system
Everything begins at Kōr
The name reflects both the body’s center and a lifestyle of conscious strength. The messaging system blends warmth and clarity for every touchpoint.
visual identity system
A Brand That Breathes
Soft minimalism meets grounded strength. Earth tones, clear spacing, structured typography, and fluid design come together to reflect Kōr's core philosophy.
Beyond the basics
Building a Subculture
Kōr Klub was never just about classes. It’s about the mood you walk into, the matcha you sip post-class, the playlist that follows you home. To support this, we created frameworks like: Kor After Dark (candlelit pilates + coffee raves) Kor AM (Barre + Brunch for slow mornings) Instructor rituals, custom onboarding kits, playlist culture, mirror mantras, and workshop formats
Beyond the basics
Building a Social Playbook
We created content pillars to educate, engage and build a tribe. Launch messaging focused on myth-busting, storytelling and movement moodboards.
