ABSO Essentials
Everything for your in-shower experience. Effective, Super Clean โ no nasty stuff, promise.
Branding | Brand Identity | Packaging Design | UI/UX
Abso Essentials is a sustainable lifestyle brand focused on creating eco-friendly, vegan personal care products. With a commitment to transparency, their formulas are clean, cruelty-free, and free of harmful chemicals like sulfates and parabens.
Design Asylum created a comprehensive brand identity for Abso Essentials, incorporating a logotype inspired by the product bottle shape, specifically reflected in the "O." The user-friendly website offers a smooth checkout process and full ingredient transparency.
The Direction
The brandโs mission is to simplify self-care while promoting mindful consumption, ensuring that all products are gentle on both you and the planet. Abso Essentials combines nature-inspired formulas with high-quality, effective solutions for everyday needs.
